International Journal of Research in Marketing

Journal

Overview
Identity

Publication Venue For

Party Over Product: People Exaggerate the Influence of Political Cues on Others’ Consumption Preferences 2024

The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry. 37:421-439. 2020

Reaping relational rewards from corporate social responsibility: The role of competitive positioning. 24:224-241. 2007

If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance. 16:269-284. 1999

Has Subject Area

International Standard Serial Number (issn)

0167-8116

Electronic International Standard Serial Number (eissn)

1873-8001