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International Journal of Research in Marketing
Journal
Overview
Identity
Overview
Publication Venue For
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry
. 37:421-439.
2020
Reaping relational rewards from corporate social responsibility: The role of competitive positioning
. 24:224-241.
2007
If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance
. 16:269-284.
1999
Has Subject Area
Marketing
Identity
International Standard Serial Number (issn)
0167-8116
Electronic International Standard Serial Number (eissn)
1873-8001