Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

Academic Article

Authors

  • Du, Shuili
  • Bhattacharya, CB
  • Sen, Sankar
  • Status

    Publication Date

  • March 2010
  • Has Subject Area

    Digital Object Identifier (doi)

    Start Page

  • 8
  • End Page

  • 19
  • Volume

  • 12
  • Issue

  • 1