Is a specific claim always better? The double-edged effects of claim specificity in green advertising

Academic Article

Authors

  • Janssen, Catherine
  • Swaen, ValĂ©rie
  • Du, Shuili

    • Status

    Publication Date

  • November 2022

    • Has Subject Area

    Published In

    Digital Object Identifier (doi)

    Start Page

  • 435

    • End Page

  • 447

    • Volume

  • 151