Corporate social responsibility and competitive advantage: Overcoming the trust barrier

Academic Article

Authors

  • Du, Shuili
  • Bhattacharya, CB
  • Sen, Sankar
  • Publication Date

  • 2011
  • Has Subject Area

    Published In

  • Management Science  Journal
  • Digital Object Identifier (doi)

    Start Page

  • 1528
  • End Page

  • 1545
  • Volume

  • 57