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Affective Influences on Evaluative Processing
Academic Article
View record in Web of Science ®
Overview
Identity
Additional Document Info
Overview
Authors
Herr, Paul M
Page, Christine M
Pfeiffer, Bruce
Davis, Derick F
Status
published
Publication Date
February 2012
Has Subject Area
Marketing
Published In
Journal of Consumer Research
Journal
Identity
Digital Object Identifier (doi)
https://doi.org/10.1086/660844
Additional Document Info
Start Page
833
End Page
845
Volume
38
Issue
5