Imagine Instructions: When Do They Help or Hurt Persuasion?

Conference Paper

Authors

  • Arsena, Ashley Rae
  • Goss, R Justin
  • Silvera, David H
  • Kardes, Frank R
  • Pfeiffer, Bruce
  • Res, Assoc Consumer

    • Status

    Publication Date

  • 2010

    • Published In

    International Standard Book Number (isbn) 13

  • 978-0-915552-65-8

    • Start Page

  • 751

    • End Page

  • 752

    • Volume

  • 37