No product is perfect: The positive influence of acknowledging the negative

Academic Article

Authors

  • Pfeiffer, Bruce
  • Deval, Helene
  • Kardes, Frank R
  • Hirt, Edward R
  • Karpen, Samuel C
  • Fennis, Bob M

    • Status

    Publication Date

  • 2014

    • Has Subject Area

    Published In

    Keywords

  • Compliance
  • Impression management
  • Persuasion
  • Social influence

    • Digital Object Identifier (doi)

    Start Page

  • 500

    • End Page

  • 512

    • Volume

  • 20

    • Issue

  • 4