Effects of Confusion on Resistance to Persuasion

Conference Paper

Authors

  • Deval, Helene
  • Pfeiffer, Bruce
  • Kardes, Frank R
  • Hirt, Edward R
  • Karpen, Samuel C
  • Fennis, Bob M
  • Res, Assoc Consumer

    • Status

    Publication Date

  • 2010

    • Published In

    International Standard Book Number (isbn) 13

  • 978-0-915552-65-8

    • Start Page

  • 543

    • End Page

  • 544

    • Volume

  • 37