Using imagine instructions to induce consumers to generate ad-supporting content

Academic Article

Authors

  • Silvera, David H
  • Pfeiffer, Bruce
  • Kardes, Frank R
  • Arsena, Ashley
  • Goss, R Justin

    • Status

    Publication Date

  • July 2014

    • Has Subject Area

    Published In

    Keywords

  • Construal level
  • Explicit arguments
  • Imagine instructions
  • Imagine strategy
  • Implicit arguments
  • Need for cognitive closure
  • Regulatory fit

    • Digital Object Identifier (doi)

    Start Page

  • 1567

    • End Page

  • 1572

    • Volume

  • 67

    • Issue

  • 7