CONSUMER COMPLICITY ACROSS EMERGING MARKETS

Chapter

Authors

  • Chaudhry, Peggy E
  • Hill, Ronald Paul
  • Stumpf, Stephen A
  • Yalcinkaya, Goksel

    • Status

    Publication Date

  • 2011

    • Has Subject Area

    Published In

    Keywords

  • Consumer complicity
  • counterfeit products
  • demarketing
  • emerging markets

    • Digital Object Identifier (doi)

    Start Page

  • 223

    • End Page

  • 239

    • Volume

  • 22