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Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach
Academic Article
View record in Web of Science ®
Overview
Identity
Additional Document Info
Overview
Authors
Yalcinkaya, Goksel
Aktekin, Tevfik
Status
published
Publication Date
September 2015
Has Subject Area
Business & Management
Published In
Journal of Product Innovation Management
Journal
Identity
Digital Object Identifier (doi)
https://doi.org/10.1111/jpim.12164
Additional Document Info
Start Page
731
End Page
746
Volume
32
Issue
5