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Cross-Channel Spillover Effects of Ad Spend on Retail Sales
Grant
Overview
Affiliation
Overview
Date/time Interval
July 1, 2022 - June 30, 2023
Awarded By
Paul College
Total Award Amount
USD 5000
Affiliation
Contributor
Yalcinkaya, Goksel
Principal Investigator
Yalcinkaya, Goksel
Funded by