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Out with the old: A Bayesian approach to estimating product modification rates
Academic Article
View record in Web of Science ®
Overview
Research
Identity
Additional Document Info
Overview
Authors
Yalcinkaya, Goksel
Aktekin, Tevfik
Yeniyurt, Sengun
Status
published
Publication Date
September 2020
Has Subject Area
Marketing
Published In
Journal of Business Research
Journal
Research
Keywords
Automobile industry
Bayesian logit model
Competitive dynamics
Organizational learning
Product modification
Product proliferation
Identity
Digital Object Identifier (doi)
https://doi.org/10.1016/j.jbusres.2020.06.044
Additional Document Info
Start Page
141
End Page
149
Volume
118