Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture

Academic Article

Authors

  • Griffith, David A
  • Yalcinkaya, Goksel
  • Rubera, Gaia

    • Status

    Publication Date

  • 2014

    • Has Subject Area

    Published In

    Keywords

  • experience products
  • global rollout
  • hierarchical linear modeling
  • motion picture
  • national culture

    • Start Page

  • 1

    • End Page

  • 20

    • Volume

  • 22

    • Issue

  • 4