Journal of International Marketing

Journal

Overview
Identity

Publication Venue For

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination. 31:64-81. 2023

Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture. 27:81-98. 2019

Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. 25:50-69. 2017

Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture. 22:1-20. 2014

A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands. 19:30-44. 2011

An examination of exploration and exploitation capabilities: Implications for product innovation and market performance. 15:63-93. 2007

An empirical examination of a technology adoption model for the context of China. 14:1-27. 2006

Has Subject Area

International Standard Serial Number (issn)

1069-031X

Electronic International Standard Serial Number (eissn)

1547-7215