An empirical examination of a technology adoption model for the context of China

Academic Article


  • As multinational corporations engage in technology adoption internationally, it is becoming increasingly important for managers to pursue a process that will ultimately lead to the adoption and effective use of new technology in divergent markets. In this study, the authors explore a technology adoption model (TAM) that is appropriate for the context of China. Employing a sample of 506 Chinese business professionals, they develop and test a modified TAM within the Chinese business culture. The results indicate that the modified TAM works well. The authors discuss implications for international marketing academics and practitioners.
  • Authors

  • Calantone, Roger J
  • Griffith, David A
  • Yalcinkaya, Goksel
  • Status

    Publication Date

  • 2006
  • Has Subject Area

    Published In


  • Emerging Infectious Diseases
  • Digital Object Identifier (doi)

    Start Page

  • 1
  • End Page

  • 27
  • Volume

  • 14
  • Issue

  • 4