Resource-advantage theory A foundation for new insights into global advertising research

Academic Article

Authors

  • Griffith, David A
  • Yalcinkaya, Goksel

    • Status

    Publication Date

  • 2010

    • Has Subject Area

    Published In

    Digital Object Identifier (doi)

    Start Page

  • 15

    • End Page

  • 36

    • Volume

  • 29

    • Issue

  • 1