Dr. Cinthia B. Satornino is an Associate Professor of Marketing at the University of New Hampshire, Paul College of Business and Economics, where she served as the inaugural Research Director for the UNH Sales Center and as a co-chair of the UNH Neurodiversity Center taskforce. She is currently serving as a member of the UNH Committer on Artificial Intelligence. She also serves as an Associate Editor for the Journal of Business Research and is a member of the Editorial Review Board at the Journal of Public Policy and Marketing. Cinthia was recognized as one of the Top 40 Undergraduate Business Professors by Poets & Quants.
Cinthia’s research focuses on salesperson psychology and how social structures and technology/artificial intelligence impact performance, as well as neurodiversity in the sales and marketing context. She is the author of a forthcoming book, At the Helm: Navigating the Next Era of Sales Management. She has coauthored several publications in prestigious academic journals, including the Journal of Marketing (on dark personality traits and social networks within sales organizations), the Journal of the Academy of Marketing Science (on generative AI), Industrial Marketing Management (on AI and sustainability and salesperson disengagement), and the Journal of Business Research (on artificial intelligence and AI in peer-to-peer marketplaces), as well as the Journal of Personal Selling and Sales Management (salesperson coaching and on salesperson political skill/networks) and the Journal of Marketing Education (on sales education and on artificial intelligence in marketing education). She has a forthcoming article in the Journal of Public Policy and Marketing, where she and her coauthors provide commentary on inclusive marketplaces through the lens of neuroinclusivity and is exploring the impact of artificial intelligence through the lens of neurodiversity in the context of organizational frontlines. Her research has been cited in Forbes, Big Think, The Conversation, Psychology Today, and Fast Company, among others.
When Cinthia isn’t immersed in research, you can usually find her with a paintbrush in her hand, courtside cheering for her favorite basketball teams, or on the trails with her husband and Moose the pup, an intrepid explorer and finder of all smelly things.
