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Cultivating Influential Consumers through Marketing Information and Communications
Conference Paper
Overview
Identity
Overview
Authors
Satornino, Cinthia
Andrews, Demetra
Perren, Rebeca
Robinson, Stacey
Status
published
Publication Date
2014
Published In
Advances in Marketing: Transformational Marketing
Journal
Presented At Event
Society for Marketing Advances
Conference
Identity
International Standard Book Number (isbn) 10
0-9840884-5-8