Positions

Overview

  • Anupama Sukhu is an Assistant Professor in the Department of Hospitality Management at Peter T. Paul College of Business and Economics at the University of New Hampshire, where she has been since 2015. She received a B.A. from Calicut University in India, and an M.S. from the Plymouth University in England. She received her PhD in Consumer Sciences from the Ohio State University in 2015.

    Her research interests span both marketing and hospitality management. Much of her work has been on services marketing in lodging and restaurant sector. She has explored the presence and implications of sustainability, social media and mobile technology in positive and negative service experience, mainly using experimental design and structural equation modelling. Her research has appeared in top hospitality and marketing journals namely International Journal of Hospitality Management, Journal of Hospitality and Tourism Research and Journal of Consumer Marketing.
  • Publications

    Academic Article

    Year Title
    2018 Will "doing right' lead to "doing well'? An examination of green behaviorJournal of Consumer Marketing.  35:169-182. 2018
    2017 Willingness to pay in negative restaurant service encountersInternational Journal of Hospitality Management.  65:11-19. 2017
    2014 Enhancing customer experience in Canadian hotelsInternational Journal of Services, Economics and Management.  6:163-163. 2014
    2013 The Role of Website Features in Creating LoyaltyInternational Journal of Service Science, Management, Engineering, and Technology.  4:37-50. 2013

    Teaching Activities

  • Hospitality Human Resource Mgt Taught course 2019
  • Lodging Operations Management Taught course 2019
  • Contemp Resort Dvlpmnt & Mgmt Taught course 2018
  • Lodging Operations Management Taught course 2018
  • Hospitality Human Resource Mgt Taught course 2018
  • Lodging Operations Management Taught course 2018
  • Contemp Resort Dvlpmnt & Mgmt Taught course 2017
  • Lodging Operations Management Taught course 2017
  • Contemp Resort Dvlpmnt & Mgmt Taught course 2016
  • Lodging Operations Management Taught course 2016
  • Hospitality Human Resource Mgt Taught course 2016
  • Lodging Operations Management Taught course 2016
  • Contemp Resort Dvlpmnt & Mgmt Taught course 2015
  • Lodging Operations Management Taught course 2015
  • Education And Training

  • B.A. English, University of Calicut
  • M.S., Plymouth Business School
  • Ph.D. Business Management, Ohio State University
  • Full Name

  • Anupama Sukhu