Willingness to pay in negative restaurant service encounters

Academic Article

Authors

  • Sukhu, Anupama
  • Bilgihan, Anil
  • Seo, Soobin
  • Status

    Publication Date

  • August 2017
  • Has Subject Area

    Keywords

  • Ambiance
  • Food quality
  • Service encounter
  • Service quality
  • Value
  • Willingness to pay
  • Digital Object Identifier (doi)

    Start Page

  • 11
  • End Page

  • 19
  • Volume

  • 65