Positions

Publications

Academic Article

Year Title
2018 Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral ConsortiumJournal of Product Innovation Management.  35:300-307. 2018
2017 The changing bases of mutual trust formation in inter-organizational relationships: A dyadic study of university-industry research collaborationsJournal of Business Research.  74:47-54. 2017
2016 Sustainability, Social Media Driven Open Innovation, and New Product Development PerformanceJournal of Product Innovation Management.  33:55-71. 2016
2015 The effectiveness of relational and contractual governance in new product development collaborations: Evidence from KoreaTechnovation.  45-46:29-39. 2015
2015 Trust Formation in University-Industry Collaborations in the U.S. Biotechnology Industry: IP Policies, Shared Governance, and Champions*,†Journal of Product Innovation Management.  32:111-121. 2015
2014 Bridging the cultural divide: Trust formation in university–industry research collaborations in the US, Japan, and South KoreaTechnovation.  34:605-616. 2014
2012 Perceived external uncertainty, new product development, and the timeliness of international product launch: A commentary essayJournal of Business Research.  65:1346-1348. 2012
2010 Increasing Learning and Time Efficiency in Interorganizational New Product Development Teams*Journal of Product Innovation Management.  27:485-499. 2010
2010 Trust formation in Korean new product alliances: How important are pre-existing social ties?Asia Pacific Journal of Management.  27:299-319. 2010
2008 Influence of Tie Strength and Behavioural Factors on Effective Knowledge Acquisition: A Study of Korean New Product AlliancesAsian Business and Management.  7:75-94. 2008
2008 AN INQUIRY INTO THE STATUS AND NATURE OF UNIVERSITY-INDUSTRY RESEARCH COLLABORATIONS IN JAPAN AND KOREA.Hitotsubashi Journal of Economics.  49:163-180. 2008
2008 Developing trust in vertical product development partnerships: A comparison of South Korea and AustriaJournal of World Business Columbia Journal of World Business.  43:35-46. 2008
2006 Trust Formation in Collaborative New Product Development*Journal of Product Innovation Management.  23:56-72. 2006
2005 The Moderating Effect of Environmental Uncertainty on New Product Development and Time Efficiency*Journal of Product Innovation Management.  22:267-284. 2005
2003 Measuring the effect of environmental uncertainty on process activities, project team characteristics, and new product successJournal of Business and Industrial Marketing.  18:146-161. 2003
1996 Sequence-Oriented Problem Identification Within Service EncountersJournal of Euromarketing.  5:19-52. 1996
1991 Marketing for Europe - marketing for the future: 21st annual conference of the European Marketing AcademyJournal of Economic Psychology.  12:733-734. 1991

Conference Proceeding

Year Title
2016 Sustainability Orientation in New Product Development: Antecedents and Managerial Implications 2016
2016 Sustainability Orientation in New Product Development: Antecedents and Managerial Implications 2016
2015 Sustainability Orientation in New Product Development: Antecedents and Managerial Implications 2015
2014 Sustainability, Open Innovation, and New Product Program Success 2014
Does Global Perspective Lead to Sustainable Innovation? Empirical Evidence from International Firms
Does Global Perspective Lead to Sustainable Innovation? Empirical Evidence from International Firms.
Sustainability orientation in new product development: Antecedents and managerial implications
Sustainability, Open Innovation, and New Product Program Success
The Role of Global Perspective on Sustainability-focused Innovation
The Role of Global Perspective on Sustainability-focused Innovation

Teaching Activities

  • New Product Development Taught course 2019
  • New Product Development Taught course 2018
  • New Product Development Taught course 2018
  • New Product Development Taught course 2018
  • New Product Development Taught course 2017
  • New Product Development Taught course 2017
  • New Product Development Taught course 2016
  • New Product Development Taught course 2016
  • New Product Development Taught course 2016
  • New Product Development Taught course 2016
  • New Product Development Taught course 2015
  • New Product Development Taught course 2015
  • New Product Development Taught course 2014
  • New Product Development Taught course 2014
  • New Product Development Taught course 2014
  • Marketing Strategy Taught course 2014
  • Marketing Research Taught course 2014
  • Education And Training

  • M.S. Human Resources and Strategic Management, University of Innsbruck
  • Ph.D. Marketing, University of Innsbruck
  • Full Name

  • Ludwig Bstieler