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Perceived external uncertainty, new product development, and the timeliness of international product launch: A commentary essay
Academic Article
Overview
Identity
Additional Document Info
Overview
Authors
Bstieler, Ludwig
Status
published
Publication Date
September 2012
Has Subject Area
Marketing
Published In
Journal of Business Research
Journal
Identity
Digital Object Identifier (doi)
https://doi.org/10.1016/j.jbusres.2011.09.025
Additional Document Info
Start Page
1346
End Page
1348
Volume
65
Issue
9