Trust formation in Korean new product alliances: How important are pre-existing social ties?

Academic Article

Authors

  • Bstieler, Ludwig
  • Hemmert, Martin

    • Status

    Publication Date

  • June 2010

    • Has Subject Area

    Published In

    Keywords

  • Basic Behavioral and Social Science
  • Behavioral and Social Science

    • Digital Object Identifier (doi)

    Start Page

  • 299

    • End Page

  • 319

    • Volume

  • 27

    • Issue

  • 2