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Journal of Global Scholars of Marketing Science
Journal
Overview
Identity
Overview
Publication Venue For
Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer
. 32:180-197.
2022
Accessibility and Availability: A Cross-Cultural Study of Shopper Responses to Online Retail Stock-Outs
. 31:415-432.
2021
How Product Accessibility Interruption Impacts the Customer Experience Journey
Identity
International Standard Serial Number (issn)
2163-9159
Electronic International Standard Serial Number (eissn)
2163-9167
