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The application of Aristotle’s rhetorical theory to the sharing economy: an empirical study of Airbnb
Academic Article
Overview
Identity
Additional Document Info
Overview
Authors
Yang, Sung-Byung
Lee, Hanna
Lee, Kyungmin
Koo, Chulmo
Status
published
Publication Date
September 2, 2018
Has Subject Area
Marketing
Published In
Journal of Travel and Tourism Marketing
Journal
Identity
Digital Object Identifier (doi)
https://doi.org/10.1080/10548408.2018.1455622
Additional Document Info
Start Page
938
End Page
957
Volume
35
Issue
7