Hanna Lee, Ph.D. is an Assistant Professor in the Department of Hospitality Management. Prior to joining UNH in August 2023, Hanna was a Research Assistant Professor at the Hong Kong Polytechnic University in Hong Kong. Originally from Irvine, California, she has worked in the hotel industry linking academia and practice in Canada, Switzerland, UK, China, Hong Kong, South Korea, and USA. Her industry experience includes hotel managerial roles in Rooms and F&B in many prestigious hotel brands. She also had a three-year sales & marketing experience in Manhattan, New York concentrating on product development, branding, marketing as well as consumer sales data analytics and social media communication.
Her research interest lies in business analytics, strategic management, social network analysis, spatial/geographical analytics, and trends in technology in community-based hospitality and tourism industry. Her research goal is to deliver practical tool on-property to local stakeholders with predictive analytics in business strategy and digital communication to build our community/tourism destination to be innovative, economically responsive, and resilient.
