• Hanna Lee, Ph.D. is an Assistant Professor in the Department of Hospitality Management. Prior to joining UNH in August 2023, Hanna was a Research Assistant Professor at the Hong Kong Polytechnic University in Hong Kong. Originally from Irvine, California, she has worked in the hotel industry linking academia and practice in Canada, Switzerland, UK, China, Hong Kong, South Korea, and USA. Her industry experience includes hotel managerial roles in Rooms and F&B in Hyatt Regency Irvine, California, The Sheraton Great Wall Beijing, China, and Menzies Hotel Golf and Spa in UK. She also had a three-year sales & marketing experience in Manhattan, New York concentrating on product development, branding, marketing as well as consumer sales data analytics and social media communication.

    Her research interests include business analytics, social networking analytics, spatial/geographical analytics, and trends in technology in community-based hospitality and tourism industry. Her research goal is to deliver practical tool on-property to local stakeholders with predictive analytics in business strategy and digital communication to build our community/tourism destination to be innovative, economically responsive, and resilient.
  • Selected Publications

    Academic Article

    Year Title
    2022 Spatial and social distances between U.S. domestic travelers in restaurant review assessmentTourism Management: research, policies, practice.  93:104609-104609. 2022
    2021 Dyadic communication in online review platforms: an exploratory approachCurrent Issues in Tourism.  24:3339-3356. 2021
    2019 In Airbnb we trust: Understanding consumers’ trust-attachment building mechanisms in the sharing economyInternational Journal of Hospitality Management.  83:198-209. 2019
    2019 Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economyTourism Management: research, policies, practice.  70:284-294. 2019
    2018 The application of Aristotle’s rhetorical theory to the sharing economy: an empirical study of AirbnbJournal of Travel and Tourism Marketing.  35:938-957. 2018
    2018 Tourists’ happiness: are there smart tourism technology effects?Asia Pacific Journal of Tourism Research.  23:486-501. 2018
    Hospitality and Tourism Online Review Research: A Systematic Analysis and Heuristic-Systematic ModelSustainability.  10:1141-1141.

    Education And Training

  • D Hospitality and Tourism Manage, Kyung Hee University
  • M. Hospitality Administration, University of New Hampshire
  • Full Name

  • Hanna Lee