While a number of studies have investigated the objectives and characteristics of nonindustrial private forestland (NIPF) owners as they relate to afforestation and reforestation decisions, very few studies have addressed these among NIPF owners in the Central Hardwood Forest Region of the United States, and even fewer have linked these to plantation establishment success. This article reports on such an examination in Indiana. Landowners were found to value their land for the privacy it provides, as a place of residence, and as a legacy for future generations. They afforested primarily to provide for future generations, to supply food and habitat for wildlife, and to conserve the natural environment. Seedling survival was lowest on sites owned by individuals who did not value their land as a legacy for future generations. Many NIPF owners are engaging in requisite behaviors to ensure plantation establishment success. The results of this study are discussed in terms of their importance as indicators of the influence of cost-share programs and the insight they provide into potential target areas for future programs.