This chapter provides an overview of basic theoretical and logistical issues related to the ethical conduct of media research. A brief opening section places media studies within the broader history of research ethics, including the formation of professional codes and ethics review boards. The body of the chapter explores key concepts such as privacy, deception, and informed consent through a handful of exemplary case studies. Cases highlight issues associated with common methods including survey, experiment, ethnography, content analysis, historical and policy research. Special attention is given to the ways that emerging media technologies and contemporary critical/cultural approaches raise fundamental questions about established ethical frameworks.