This article analyzes naturally occurring video‐recorded openings during which participants make the sensory social through the action of registering—calling joint attention to a selected, publicly perceivable referent so others shift their sensory attention to it. It examines sequence‐initial actions that register referents for which a participant is regarded as responsible. Findings demonstrate a systematic preference organization which observably guides when and how people initiate registering sequences sensitive to ownership of, and displayed stance toward, the target referent. Analysis shows how registering an owned referent achieves intersubjectivity and puts involved participants' face, affiliation, and social relationship on the line. A video abstract is available at https://youtu.be/rNL70vawG3o
