In this article the authors examine motivational constructs through the lens of new media-supported educational efforts. By examining a range of online, new-media-based learning communities and instructional technologies, they analyze the ways in which motivation is positioned within the field of education, how ecologies of motivation embedded within new media might be understood, how motivation might be organized and represented, and how constructions of motivational elements in designed learning technologies might help us better understand their fit in different educational contexts and with different students.