What If 140 Characters Can Impact Your Company's Market Value? Tweeting Corporate Social Responsibility and Stock Prices in the Financial Sector

Conference Paper

Authors

  • Bradbury, Bryan Cole
  • Kim, Inchan
  • Syst, Assoc Informat

    • Status

    Publication Date

  • 2016

    • Published In

    Keywords

  • IT impact
  • Social media
  • Twitter
  • corporate social responsibility (CSR)
  • event study
  • text classification