Abstract
This study examines the phenomena of child sex trafficking and commercial sexual exploitation as well as how the hospitality industry can be proactive in fighting for human rights in the context of corporate social responsibility (CSR). Seven hospitality companies have signed End Child Prostitution and Trafficking (ECPAT)-USA’s Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism, also referred to as The Code. The initiative of seven hospitality companies and the purpose of The Code is to provide awareness and tools to fight against the sexual exploitation of children in the hospitality and tourism contexts. Whether and how to become involved with this movement tests hospitality companies’ approach to strategic CSR. These companies can gain a competitive advantage by creating a safe and socially sustainable environment for their guests, employees and their community, as well as a good reputation by investing in strategic and long-term positive social responsibility activities related to combating child sex trafficking and commercial sexual exploitation.
