Journal of Consumer Marketing

Journal

Overview
Identity

Publication Venue For

Beyond personality: an emergence view of influential consumers. 37:160-169. 2019

Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets. 36:366-378. 2019

Emotional intelligence in transcendent customer experiences. 35:709-720. 2018

Will "doing right' lead to "doing well'? An examination of green behavior. 35:169-182. 2018

Has Subject Area

International Standard Serial Number (issn)

0736-3761

Electronic International Standard Serial Number (eissn)

2052-1200