International Marketing Review

Journal

Overview
Identity

Publication Venue For

The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities. 40:957-980. 2022

The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being. 39:1-31. 2022

A culture-based approach to understanding the adoption and diffusion of new products across countries. 25:202-214. 2008

Examining the Country-level Digital Ad Spend and Cross-Border E-commerce Relationship under Cultural and Political Globalization

Has Subject Area

International Standard Serial Number (issn)

0265-1335

Electronic International Standard Serial Number (eissn)

1758-6763