• Alexandra J. Roberts is a Professor at the University of New Hampshire School of Law. She teaches and writes in the areas of trademark and false advertising law, entertainment law, contracts, and law and literature. Her current scholarship focuses on trademark use and distinctiveness generally and how trademarks function on social media in particular.

    Professor Roberts holds an A.B. from Dartmouth College, an A.M. from Stanford University, and a J.D. from the Yale Law School. She previously served as the Executive Director of the Franklin Pierce Center for Intellectual Property at UNH Law and as a Visiting Assistant Professor at Boston University School of Law. Prior to entering academia, she was an associate in the intellectual property litigation group at Ropes & Gray, first in its New York and then in its Boston office. Professor Roberts is co-chair of the Junior Intellectual Property Scholars Association (JIPSA) and an Affiliated Fellow of the Yale information Society project.
  • Publications

    Academic Article

    Year Title
    2020 False InfluencingGeorgetown Law Journal.  109. 2020
    2019 Trademark Failure to FunctionIowa L. Rev..  104:1977-1977. 2019
    2017 TagmarksCalifornia Law Review.  105:599-666. 2017
    2013 Goodwill U: School Name Change & Trademark LawIP Theory.  3:129-129. 2013
    2012 How to Do Things with Word Marks: A Speech-Act Theory of DistinctivenessAlabama Law Review.  65:1035-1086. 2012
    2012 Book Review: Constructing a Canon of Law-Related Poetry: Reviewing David Kader & Michael Stanford, Eds., 'Poetry of the Law: From Chaucer to the Present'Texas Law Review.  90:1507-1533. 2012
    2012 Micro-Symposium on Orin Kerr's 'A Theory of Law'Journal of Law: A Periodical Laboratory of Legal Scholarship.  2:487-502. 2012
    2010 What's in a Domain Name? Nominative Fair Use Online after Toyota v. TabariThe Trademark Reporter.  100:1290-1334. 2010
    2009 New-School Trademark Dilution: Famous among the Juvenile Consuming PublicIdea (Concord): the intellectual property law review.  49:579-645. 2009
    2007 Everything New is Old Again: Brain Fingerprinting and Evidentiary AnalogyYale Journal of Law & Technology.  9:234-270. 2007
    Mark Talk (work in progress)


    Year Title
    2017 Athlete Trademarks: Names, Nicknames, & Catchphrases 2017

    Teaching Activities

  • Pop Culture and the Law Taught course 2020
  • Independent Study Taught course 2020
  • Trademarks&Deceptive Practices Taught course 2020
  • Entertainment Law Taught course 2019
  • Trademarks&Deceptive Practices Taught course 2019
  • Independent Study Taught course 2019
  • Pop Culture and the Law Taught course 2019
  • Entertainment Law Taught course 2019
  • Independent Study Taught course 2019
  • Trademarks&Deceptive Practices Taught course 2019
  • Trademarks&Deceptive Practices Taught course 2018
  • Entertainment Law Taught course 2018
  • Trademarks&Deceptive Practices Taught course 2017
  • Entertainment Law Taught course 2017
  • Trademarks&Deceptive Practices Taught course 2017
  • Contracts Taught course 2016
  • Entertainment Law Taught course 2016
  • Trademarks&Deceptive Practices Taught course 2015
  • Entertainment Law Taught course 2015
  • Trademarks&Deceptive Practices Taught course 2014
  • Education And Training

  • A.B. English, Dartmouth College
  • A.M. English, Stanford University
  • J.D., Yale University
  • Full Name

  • Alexandra J. Roberts