Positions

Publications

Academic Article

Year Title
2019 Steeler Nation in the Midwest: Exploring Membership Benefits of an Out-of-Market Pittsburgh Steelers Fan ClubJournal of Global Sport Management.  4:351-370. 2019
2019 Exploring retro marketing with sport marketing professionalsSports, Business and Management.  9:284-300. 2019
2019 The Ties That Bind: Examining Division I Athletics as a Social AnchorSports, Business and Management.  12:287-313. 2019
2018 A Qualitative Examination of the Motivations Towards Participating in KU Basketball CampingJournal of Sport Behavior.  41:451-474. 2018
2018 A Conceptual Framework for Retro Marketing in Sport.Sport Marketing Quarterly.  27:197-210. 2018
2017 “It’s just something engrained in them”: examining organizational citizenship behaviors within part-time campus recreation center employeesManaging Sport and Leisure.  22:197-213. 2017

Teaching Activities

  • Sport Industry Taught course 2019
  • Sport Marketing Taught course 2019
  • Full Name

  • Zachary Scola