Positions

Research Areas research areas

Overview

  • Scarlett is an Assistant Professor in Accounting at Peter T. Paul College of Business and Economics. She received her B.A. from Sun Yat-sen University, an MBA and an MSA from SUNY Binghamton, and a Ph.D. from Boston University. Her research interests include the following:

    - intersection of accounting and marketing
    - intersection of accounting and healthcare
    - financial reporting and disclosure

    She has published in top-tier accounting and management journals (Review of Accounting Studies, Management Science). Her dissertation received the best paper award at the 2019 AAA Northeast Meeting, and is among SSRN's Top Ten download list for: Advertising.

    Scarlett teaches classes at the undergraduate and MBA levels. She received the highest course rating among all 10 sections when teaching Financial Accounting at the undergraduate level in Boston University.
  • Selected Publications

    Academic Article

    Year Title
    2023 Other comprehensive income, its components, and analysts’ forecastsReview of Accounting Studies.  28:792-826. 2023
    Digital vs. Traditional Advertising and the Recognition of Brand Intangible AssetsManagement Science

    Teaching Activities

  • Management Accounting Taught course
  • Management Accounting Taught course
  • Intermediate Financial Acct II Taught course 2024
  • Intermediate Financial Acct II Taught course 2024
  • Management Accounting Taught course 2023
  • Survey of Accounting Taught course 2023
  • Management Accounting Taught course 2023
  • Management Accounting Taught course 2022
  • Survey of Accounting Taught course 2022
  • Management Accounting Taught course 2022
  • Management Accounting Taught course 2022
  • Management Accounting Taught course 2021
  • Survey of Accounting Taught course 2021
  • Management Accounting Taught course 2021
  • Management Accounting Taught course 2021
  • Full Name

  • Scarlett Song