This investigation examined the procedures employed by NCAA Division I, II, and ΙΠ athletic directors (ADs) in evaluating their cross country and basketball coaches. Three components were examined: individual input, methods, and criteria for evaluation. Questionnaires were mailed to 660 ADs, and final analyses were conducted on 389 responses. ADs most commonly sought input from athletes, coaches' self-evaluations, senior associate ADs, and university administrators in the evaluation process. Meetings with coaches and watching contests were rated as important methods of evaluation. Factor analyses of evaluation criteria revealed 8 evaluation factors for basketball coaches and 7 for cross country coaches with different underlying structures. For basketball coaches, unique solutions were created for technical-skill development and coach-player relationships. For cross country coaches, these items loaded together creating a general player development factor. MANOVAs examining divisional differences in the evaluation process indicated that significant differences existed between sports and across divisions.