The market performance of franchise stock portfolios

Academic Article

Authors

  • Aliouche, El-Hachemi
  • Kaen, Fred
  • Schlentrich, Udo
  • Status

    Publication Date

  • 2012
  • Has Subject Area

    Keywords

  • Cost of equity capital
  • Excess returns
  • Financial risk
  • Franchise portfolios
  • Franchising
  • Jensen's alpha
  • Marketing planning
  • Risks
  • Sharpe ratio
  • Digital Object Identifier (doi)

    Start Page

  • 791
  • End Page

  • 809
  • Volume

  • 24
  • Issue

  • 4-5