Champions of product innovations: defining, developing, and validating a measure of champion behavior

Academic Article

Authors

  • Howell, JM
  • Shea, Christine
  • Higgins, CA
  • Status

    Publication Date

  • September 2005
  • Has Subject Area

    Published In

    Keywords

  • champion behavior measure
  • Digital Object Identifier (doi)

    Start Page

  • 641
  • End Page

  • 661
  • Volume

  • 20
  • Issue

  • 5