Using social identity perspective, we investigated the experiences of 13 lesbian college coaches. Through semistructured interviews, the coaches revealed the daily identity tensions they experienced. There was constant negotiation between their social identities of "coach" and "lesbian." The social context of intercollegiate women's athletics created a complex web that juxtaposed these identities against commanding social norms. The challenges these coaches faced ranged from doing what they believed was best for the well being of their athletes (e.g., fighting homonegativism) versus what was best for their professional well being (e.g., remaining silent). These coaches did not passively accept their fate; while they struggled with identity negotiation, they also found ways to counter the heterosexist atmosphere and create positive social change.