Virtual Compton Scattering (VCS) on the proton has been studied at Jefferson
Lab using the exclusive photon electroproduction reaction (e p --> e p gamma).
This paper gives a detailed account of the analysis which has led to the
determination of the structure functions P_LL-P_TT/epsilon and P_LT, and the
electric and magnetic generalized polarizabilities (GPs) alpha_E(Q^2) and
beta_M(Q^2) at values of the four-momentum transfer squared Q^2= 0.92 and 1.76
GeV^2. These data, together with the results of VCS experiments at lower
momenta, help building a coherent picture of the electric and magnetic GPs of
the proton over the full measured Q^2-range, and point to their non-trivial
behavior.