Tracing the Birth of the Audience Commodity: A Review of Zoe Sherman’s Modern Advertising and the Market for Audience Attention

Academic Article

Authors

  • Draper, Nora
  • Draper, Nora A
  • Status

    Publication Date

  • July 3, 2021
  • Digital Object Identifier (doi)

    Start Page

  • 444
  • End Page

  • 449
  • Volume

  • 33
  • Issue

  • 3