Not just for fun: The effect of pseudo-reviews on consumer behavior

Academic Article

Authors

  • Zifla, Ermira
  • Schuff, David
  • Mudambi, Susan
  • Wattal, Sunil

    • Status

    Publication Date

  • June 2024

    • Has Subject Area

    Published In

    Keywords

  • Online Reviews
  • consumer decision-making
  • pseudo-reviews
  • user-generated content

    • Digital Object Identifier (doi)

    Start Page

  • 108166

    • End Page

  • 108166

    • Volume

  • 155