AbstractFamily forest landowners own and manage much of the world's forests, but we know little about their willingness to control biological invasions on their properties. Using a choice experiment, we find that landowners prefer mechanical methods and strongly oppose chemical methods when controlling the spread of an invasive shrub. Their choices are heterogeneously affected by ecosystem service outcomes resulting from control, namely timber production, trail recreation, and wildlife viewing. Landowners view their decision to control the invasive species on their land as a complement to the control by neighbors, offering further support for the areawide management of forest invasive species.
