Titles of scientific papers play a key role in their discovery, and “good” titles engage and recruit readers. Humour is a particularly interesting aspect of title construction, but little is known about whether funny titles boost or limit paper impact. We used a panel of scorers to assess title humour for 2439 papers in ecology and evolution, and measured associations between humour and subsequent citation (self-citation and citation by others). Papers with funnier titles were cited less, but this appears to reflect confounding with paper importance: self-citation data suggest that authors give funnier titles to papers they consider less important. After correction for this, papers with funny titles have significantly higher citation rates ( P < 2.2 × 10−16; roughly doubling from lowest to highest humour score)—suggesting that humour recruits readers. We also examined associations between citation rates and other features of titles. Inclusion of acronyms and taxonomic names was associated with lower citation rates, while assertive-statement phrasing and presence of colons, question marks, and political regions were associated with somewhat higher citation rates. Title length had no effect on citation. Our results suggest that scientists can use creativity with titles without having their work condemned to obscurity.
