A New Perspective on Value Creation and Marketing’s Dominant Logic: An Abstract

Chapter

Authors

  • Satornino, Cinthia
  • Peloza, John
  • Allen, Alexis
  • Perren, Rebeca
  • Status

    Publication Date

  • 2018
  • Digital Object Identifier (doi)

    Start Page

  • 493
  • End Page

  • 494