Franchising is a powerful business model that creates and grows small and medium businesses and generates employment and wealth on a large scale. Emerging economic models such as circular economy disrupts the patterns of organization of value chains, and creates new business opportunities. In this field, we observe the rising of collect and recycling business, development of second life products markets, creating independent structures that outsource and optimize the physical flow management. Initiatives may come from NGO or social entrepreneurs, worldwide. In this exploratory research, our objective is to demonstrate that the franchise model may be the most appropriate accelerator of change to implement efficiently sustainable business models.
