Dealing with Uncertainty and Immeasurables in Trademark Asset Valuation

Chapter

Abstract

  • The scope and depth of their analysis will make this book the gold standard for trademark valuation for years to come.

    • Authors

    Publication Date

  • November 25, 2013

    • Keywords

  • Business & Economics

    • International Standard Book Number (isbn) 10

  • 1118245261

    • International Standard Book Number (isbn) 13

  • 9781118245262